Getting your CD ready for release!


Zzaj netOK, you’ve finalized your CD master, and you’re ready to get it out to the world (WATCH OUT, world)!

What are the things you need to do before you shoot your Press Release out?

1. The very FIRST thing you should do is look at the dates and time-frames for your release.  Ask yourself when you will have hard-copies of your CD in-hand.  Announcing a release without hard-copies in hand would NOT be a good thing!  You also want to time your release so that most of the steps shown below have been done about 90 days (3 months) prior to your announced release date – so you can get copies out and REVIEWED prior to the actual release date!

2.  The second thing you should do is to WRITE a good Press Release; that means an announcement that is free of grammatical errors, and focuses in on YOU, the artist – it should NOT be (just) a “sales pitch”, it should be written to acquaint the listener with you, your music and what you hope to achieve with your release.

3.  You will also need a list of good reviewers before you start… be sure you have a letter (or email) that’s well formatted and thought out that can be sent to reviewers in a PRE-release mode (either digitally, or hard-copy, depending on how the reviewers accept submissions).  (a good virtual assistant – like us – probably has a pretty good list for you to start off with, as well as a letter that already serve as a good example of what you need to include in your package)Ultimate Indie Bundle Banner4.  Are you going to use a PROMOTER?  Their services will cost you, but if you have a big enough budget – they CAN help you, with both press and radio promotion!  NOTE:  Musician’s Virtual Assistant is not promoter… we just assist you, but do not run full-scale promotion services – but, because I’ve been a music reviewer for over 25 years – I can give you a list of promoters to contact!!!

5.  You need to DECIDE what sites/tools you’re going to use to get your music out there!  Sites like REVERBNATION are really good, but over the past couple of years, SOUNDCLOUD has improved their services, too.  Are you going to create a new website, or improve on your existing one? (in my case, I already have a LABEL account at REVERBNATION, so it’s very easy for me to “wrap you in” under my label – whether you create the RN site or have me do it for you).

6.  Are you going to post samples on AMAZON or CD BABY?  If so, you need to make sure you’ve got your artwork and .mp3 files ready to post up there.  Before you shoot out your Press Release, you need to make sure that every location you’re going to post samples has been posted already, so you can include all the appropriate links in your Press Release.

7.  Begin looking – NOW – at venues that might be good for you & your style of music for a CD Release Party!  Make sure your gig schedule and release party events are well-advertised (again, REVERBNATION can help you with that).

8.  As you can see, there are a LOT of tasks that have to be done during pre-release, actual release, events to get your new work out to fans… one of the things that musicians often forget is that they need to be able to track all these tasks – here at Musician’s Virtual Assistant, we offer that tool as a part of your package… an easy-to-use web-based database that tracks each and every action that happens!

Of course, you can always do these things yourself (I know, I did them for many years, too, as a player); but, wouldn’t it be better to have someone you knew you could depend on do many of these jobs – so you can FOCUS on what you need to be doing – Creating, Composing, Playing and Performing!!!  Check out our low, LOW rates, then make your final decision.  If you have any questions or comment, please use the contact form on the right side of any page to push them to us (you will get a response)!!!!

Posted in Recording stuff.


  1. This is a GREAT and invaluable service for musicians at all levels in their career. Dick has done a couple of stellar reviews of my releases and when I heard about this “Musician’s Virtual Assistant” service and the truly affordable rates, I was really excited. I will be spreading the word about this to my network. Dick does excellent work and knows the biz!!!

  2. When Dick told me he was thinking about offering a services package, I wanted to be the first in line to take advantage of his expertise. I’ve known and keept tabs on him since 2010 and I knew that whatever he offered would be both value-added and effecient. I’m glad to have Dick as a part of my team because I know he will give it to me straight and that’s exactly how any self-respecting Jazz artist needs it, Straight-no chaser.

  3. I’ve known Dick for a few years and he has done great reviews my CD’s and others. Also interviewing me for his blog. Now I’m using his services because his rates very reasonble, he’s easy to talk to, does what he says he’s going to do and most of all, he’s a honest very guy. I’ve worked many people that say that they’ll move mountains for you but ended up kicking sand. Dick is the real deal. I’m looking forward to all the help he will give me. Ron Jackson

  4. Transmuseq lives! New release forthcoming with SPDavey Williams, LaDonna Smith, and Michael Evans, now in the recording stage! I am excited and grateful to see that Dr. Zzaj is launching “musician’s assistant.” For decades, Zzaj has been the solid rock of open ears, open mind, meaningful commentary and creative vision, pushing forward the concepts and evolution of the creative’s musical worlds. And now he offers his continuous selfless service to all musicians, whether the great masters of jazz, or the obscure innovators. I am inspired and encouraged! The old wisdom saying is, “When you pray, move your feet!” And Dr. Zzaj is offering a pathway. Thank you!

    • Hi, LaDonna… W-O-W!!! What can I say… what I will say, though, is please make sure I get a copy of your new Transmuseq release for REVIEW when it’s ready! 4714 39th Ave SE, Lacey, WA 98503 (yes, I’m permanently there now; retired in April)!!!

  5. This service is what every busy musician needs. Especially those that are not experts at doing web based things.. Sure I can do most of these tasks, but each task takes me hours whereas it takes Dick minutes! and an hour of my “spare” time means 2 days. Additionally, Dick has setup a web site for me for about 5% of the cost that my previous one did. Add in that he knows who to get reviews for your music, who will play it ( given that some music is not NPR material . Ive known Dick for a few years and he has always impressed me as being the Real Deal. So seeing his service on FB was a relief for me. And with his modest prices, it was not even a second thought

  6. I’ve known Dick for many years and have always benefitted from his expertise and helpfulness. When he told me about his new Virtual Assistant, it was perfect timing for me to get a website going. I’ve always enjoyed working with Dick, especially because of his encouragement and positive attitude. Dick really listens and responds to his customers ideas, but also opens up new possibilities that are waiting for us. I think Dick is providing a service that is an excellent value. I’m looking forward to continuing developments!

  7. We’re impressed with how quickly Dick got results after we signed up for his MVA services. Pat is right, what would take us hours or days only takes Dick minutes. He has managed to get airplay for our unusual project across the country from us and in Europe. We’ve put out CDs for years and never got airplay outside of our hometown before working with Dick. Jazz is tough music to market these days, and it’s terrific to work with someone who not only knows how to market it but has a deep abiding love for it.

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